Throughout my career as a practicing designer, I have operated from a mind set of service. Design for the greater good. Design that encourages growth and change. Design rooted in the simple desire to help others. Whether it be development of a website for a new business, an invitation design for a non-profit fund-… Read More
Throughout my career as a practicing designer, I have operated from a mind set of service. Design for the greater good. Design that encourages growth and change. Design rooted in the simple desire to help others. Whether it be development of a website for a new business, an invitation design for a non-profit fund-raiser, or designing a reusable bag that will help reduce waste for the well being of our environment.
In 2006 after a number of years working in the field, I started an independent design studio, Design Grace focusing on print design and branding. A partial client list includes Warner Brother Records, ABSOLUT Vodka, Campari, The Manhattan Cocktail Classic, Regina Spektor and NJ Beer Company.
In 2007 I co-founded Bag the Habit, a line of reusable shopping solutions made from 100% eco-textiles. As creative director I oversee branding, textile design, product design and production, web design, and corporate and social media communications. With our line of custom bags we have partnered with brands such as Martha Stewart, The OWN Network, Tom's of Maine, New York City Parks Department, Pangea Organics, and Guess. Our press includes The Huffington Post, Real Simple, People, E! Entertainment Television, and the Sundance Film Network.
I began teaching as an adjunct instructor in graphic design in 2010. My goal is to inspire and develop confidence in each student so that they become truly invested, personally and practically, in what they are learning; to teach students not only technical skills, but the value of what they are creating. I believe the classroom is an environment similar in spirit to a working studio, where exploration, growth and creativity are balanced by challenge and accountability. This approach prepares students for a seamless transition from academia to the professional design industry and a purposeful, creative life.