Vh1 Critics’ Choice Awards

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Created: 08/16/13
Last Edited: 01/06/14
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Description
The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement.

The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art as a point of reference. We jumped at the chance to work with such a minimal and abstract aesthetic. Our challenge was to imbue abstract patterns with meaning and purpose, giving each category a clever twist in order to make the package memorable.

Our design rippled out into a new logo, a variety of on-air graphics, giant LED screen elements, on-air promos and digital branding.

Studio: Gretel
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Angela Foster
Design: Ryan Moore, Carl Burton, Dylan Mulvaney, Matt Tragesser
Animation: Irene Park, Carl Burton, Wes Ebelhar, Bryan Cobonpue, Gary Tam, Daniel Garcia
Typefaces: Helvetica Neue

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