PGB Restaurant Group Branding

  • PGB BRAND IDENTITY
     
    PGB is a NYC-based restaurant group founded by chef Jeremy Spector. Their signature product is their hot sauce, made from the freshest habanero peppers. Using the little orange pepper as my inspiration, I designed an identity for PGB that embodies their fun, natural, and 100% homemade approach to food.
     
    pgbfood.com →
  • CREDITS

    ART DIRECTION, ILLUSTRATION & DESIGN 
    Lauren Hom
     

     
    MARKETING, BRANDING & COPYWRITING
    Jenn Tardif
     

     
    CHEF, OWNER, MAD SCIENTIST
    Jeremy Spector
     

     
    WEB DEVELOPER
    Adam Fratino