PGB Restaurant Group Branding

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Created: 12/02/12
Last Edited: 12/19/12
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Description
Branding for PGB, a NYC-based restaurant group.
  • PGB is a NYC-based restaurant group founded by chef Jeremy Spector. Their signature product is their hot sauce, made from the freshest habanero peppers. Using the little orange pepper as my inspiration, I designed an identity for PGB that embodies their fun, natural, and 100% homemade approach to food.

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