Overhand Sam

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Created: 12/16/12
Last Edited: 04/15/13
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26
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Description
Extensive branding of local guitarist, "Overhand Sam". The logo represents Sam's playing style – he plays guitar with his hand over the fret board, rather than under.

The branding includes a custom typeface.
  • "Overhand Sam" is a professional guitarist from Rochester, NY. He plays the guitar with his hand over the fret board, rather than under. I created an identity system for the musician including a logo, custom typeface, business cards, concert poster, album design, custom guitar finish, t-shirts, and a website.

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