• National Broadcasting Company
    From the moment the NBC peacock first strutted onscreen in 1956, it had star quality. It was both dignified and distinctive, light-hearted and likable. But while the peacock was a memorable symbol for color television on NBC, it was never the company's official logo. In 1985 the peacock was redrawn to be more simple and modern. With the initials NBC added to it in a specially created lettering style. The peacock has since become one of the world's most highly recognized trademarks.
  • Early sketches: