Barneys New York

  • Barneys New York
    "Barney's" was a long-established New York institution known for medium-priced clothing for men and boys. When the ownership decided to upgrade to a high-fashion, high-priced emporium for women's as well as men's wear, an elegant new logo was developed. By eliminating the apostrophe, adding the words New York, and using a classic typestyle, the store's graphic and verbal identity was transformed.