• Beko
  • The appliance and consumer electronics giant Beko is a significant presence around the world—particularly among a younger demographic. The visual identity for Beko can be seen on the jerseys and stadium signage for FC Barcelona, which it sponsors.
  • The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The blue color in the logo is a brighter shade of the navy blue that Beko has traditionally used. In 2014, Beko entered into a sponsorship agreement with FC Barcelona, one of the most famous soccer clubs in the world, and the new visual identity now appears on team jerseys and stadium signage through 2018.