Claro® "a revolution in clean"
How do you create a cleaning brand that straddles many categories from body wash to detergent?
That can compete with Dove and Febreze…
Claro is a reinvention of soap. All natural cleaning solutions primarily retailed in super concentrated form. Ecologically and economically friendly. Less water used in manufacturing + Less gas used in shipping + 100% recyclable packaging.
Contribution: Creative direction, Name, Logo design, Bottle design and Packaging.