For this project I decided to create a concert identity for singer/songwriter Billie Eilish. Her music and sound is as distinct and unique as her style. Her melodies are uplifting and undeniably catchy, but she is bringing about a new wave of pop that is a little edgier than we're used to. That is what I created this identity around.
Nothing says Billie Eilish more than neon green and black (see: her hair, her clothes). The bold type is a trademark for Eilish, not just a nod to her very daring personality, but also to a famous line in one of her songs: "You're italic, I'm in bold."
The liquified type mimics a recurring theme in her videos of black liquid dripping from her eyes, mouth, nose, etc. All in all the branding for this merchandise is based on Billie's vibrant punk personality and symphonic electropop music.