Limitato is a fashion brand that endeavors to merge the world of fashion with the art world. Respect towards artists and maintaining the authenticity of their original work is at the core of Limitato's business. Limitato has collaborated with some of the world’s most illustrious artists and photographers and from their collections, they use selected pieces and convert them into ’Limitato Wearable Art’.
Limitato came to Studio Ahremark for a full-fledged visual identity and web solution that would differentiate them from other 'regular' fashion brands and accentuate their commitment to fine art. The solution was a website with the capability to house both art and fashion effortlessly without feeling two-faced. This was done by creating a typographic system that links artists, their art and clothing together. Furthermore, the website houses a theming engine that makes it possible to create different moods and layouts depending on what artwork would be displayed.