Did Rats Start the Drug War?

  • Did Rats Start the Drug War?
    Role: Art Director, Designer, Editor, Animator.

    Much of our shared understanding about drugs and addiction came from a series of studies done in the 1950s and 60s on lab rats. But a skeptical researcher has designed his own study that involves, well... essentially an amusement park for rats, and the surprising results may show that everything we think we know about addiction is all… wrong.

    I worked with the team at Freethink to realize this episode. Andrew Garber director at Freethink provided me with a script and resources to start on the edit.
  • Did Rats Star the Drug War? - Graphics Supercut
    ERT: 37 sec
  • Did Rats Star the Drug War? - Full Episode
    ERT: 5 min
  • Design Exploration
    Early stages of concept and design exploration
  • Early editorial graphics element with Picture in Picture talking head
  • Rejected Title Cards
  • Work in Porgress
  • Vintage television container for 80s anti drug PSA's
  • X Ray exploration with rats drowning in heroin
  • Design & Animation
    Collection of elements used in the final project. Graphic interpretation of the Rat Park, Cages, various animation sequences throughout the edit.

  • Editorial Design
  • Book Mockups
  • Online Articles
  • Credits
    Production: Freethink Media
    Director: Andrew Garber
    Post Producer: Isis Garcia
    Senior Producer: Robert Chapman-Smith
    Studio: De Los Angeles Studio
    Art Director: Fabian Tejada
    Editing: Fabian Tejada
    Animation: Fabian Tejada
    Design: Fabian Tejada
    Additonal Design & Animation: Andrew Garber
  • 2018 Emmy Nomination & Win
    NATAS - National Capital Chesapeake Bay
    Category: Informational/Instructional - Program/Special