I created an ice cream food truck identity with the influences of cats. LICKERS is a mobile ice cream
parlor that sells cocktail infused ice creams.
The name ‘Lickers’ came from the idea that both cats and ice cream eater are lickers. I incorporated the liquor aspect into the brand as an extra layer to the name.
The fact that Lickers are selling cocktail infused ice creams, I created this brand with full of decadence influenced references - from 70s romance motel to smut (sexual maturity under text.) I came up with a brand that resembles a 70s style diner accompanied by sultry looking photographs. In case you thought the menu might be the most boring thing, wait till you see an ice cream menu full of dirty puns.