Listerine Whitening Mouthwash Campaign

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    IDEA:
    Reverse The Effects
     
    Listerine Whitening restores youth to your smile by washing away years of abuse and yellowing. While you were growing up, it felt as if you didn't have a worry in the world. At the time it didn't feel like you were "abusing your health", but you simply didn't consider the consequences. What starts with candy and soda, quickly leads to coffee and smoking -lifelong habits. Listerine Whitening is a fountain of youth; it takes years off of your appearance in just 60 seconds. Not only do you look younger, you feel younger. Listerine REVERSES THE EFFECTS of bad decisions by removing the color from your teeth, when this happens it brings color back to the world. This opportunity is huge, in fact - its something to smile about.
     
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    Interactive
     
    With Four Square check-ins, we will offer discounts to customers for our Listerine Whitening Mouthwash when they check into places such as Starbucks Coffee.  This will remind them that they can reverse the effects of substances that stain their teeth with Listerine.
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    Commercials