Carino | Restaurant Branding and Logotype

  • Mexican restaurant branding. The identity has warm colours to represent 'Carino' which translates to ‘affection’. The goal was to take an emotion and cuisine and visually represent it in your branding and identity for a restaurant. The custom logotype is inspired by Aztec art and architecture. The logotype is accompanied by abstract vector illustrations that connect to form patterns. Each illustration represents a key part of Mexican traditions, cuisine, and culture.