Defining what it means to be a "Local" is often a daunting task, there's a lot of pressure to rep your territory or prove what makes the area you call home so special. But with the Local app it was natural to find the look and feel we wanted. We knew we had to stand out. This project is a deep dive into the creation as well as branding of this Mobile application
We are only as good as the best foot we put forward, and with branding Local we wanted to make sure that was the case with every public facing piece of this brand. Something chic and sophisticated but also fun and informative is how we wanted this brand to come across. We spent some time tweaking an already great foundation of a logo with some additional misses along the way, but we got to that home run and I was so proud to take my lap around the bases that day!