My branding scope of work at JPMC entails helping bridge the gap between brand strategy and design strategy. By producing wholesome long-term solutions that are based on insights. Produced solutions include, but are not limited to: naming, brand architecture, streamlining typestyles, custom illustrations and style guides. As per the team’s regular protocol, these have all been reviewed and discussed with our Chief Brand Officer and the Executive Creative Director. Upon internal creative approval, all of the work was pitched directly to the clients.