In order to make financial data more digestible — I produced a unique set of finance icons to be used in the JP Morgan Commercial Banking website redesign. These icons help the user easier navigate the services that our commercial banking line of business provides. They give the website more personality, as opposed to copy-heavy lingo-driven solutions, that are more commonly seen on the market. I sketched, illustrated, and delivered this full set icons that was later implemented into the site by developers. Since the project’s original inception, this effort has grown into an ongoing accumulation of original icons for all JPMC brands.