• Emoji Jam is an immersive interactive experience at MGM Cotai’s indoor plaza that incorporates the world’s largest area of permanent LED display—25-screen array spanning the atrium’s 900-meter perimeter. Visitors participate the game through their mobile devices via Wechat.


  • Creative Director | Travis Threlkel, Steve Mason
    Creative lead | Kaya Ono
    Game Developer | Willy Nolan
    Payoff Emoji Developer | Matthew Regan, Marpi
    Animator | Andy Mai
    Client | MGM China
    Produced at Obscura




  • Nearly 3000 emojis were brought to life through procedural animation using javascript and TouchDesigner.


  • 🍎🍜🍔   Snack Dance  🍊🍡🥑 ​​​​​​​
  • 😀😜😬 Smiley Pop 😍😢😋 
  • 🐛🦊🐈  Animal Party  🐖🦀🐬​​​​​​​
  • We created a script that animates each layer of svg file. This universal template was used to automate the animation of rest of emoji set that wasn’t part of the first 2 game theme.
  • Design layouts 
    Examples of key moments: Game round opening, game mode, and game round ending.