Secret Jewel ・Rebranding




  • Secret Jewel Beach Villas
    Rebranding 

    Problem_
    Secret Jewel Beach Villas, lacks a brand value that supports the needs of the traveler and there is no communication strategy.

    Objective_
    Reinvent the holiday experience through a new brand strategy.

    Solution_
    The aim is to position the brand through an adequate visual identity. This identity is inspired by the moments of relaxation that can be experienced in nature, where an effect called ¨Crosonostasis¨ occurs, where your mind is disconnected from the eyes and the vision is blurred.

    The brand was redesigned, as well as the value proposal, a dynamic strategy was proposed for social networks and other amenities of the villas.
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