Heineken Champions is a campaign that is build to strengthen the link between Heineken and its sponsorship of the UEFA Champions league, the most prestigious club football competitions of the world. The experience is the natural evolution of the very successful Heineken Star Player and gives the player an even more interactive experience during the Champions League games.
He is given the opportunity to create its own fantasy football team and compete against his friends as well as trade players and play life during the games.
In every Heineken cap the player will find a code that will give him a new player for his team. But what makes Heineken Champions stand out from the rest of the fantasy sport games is its interactive component during a Champions League game. The user has the opportunity to manage his team live during the ongoing Champions League game to maximize his points.
The users will be actively involved in the game and are able to reach different goals, awards and compete with their friends as well as other players online. Weekly prices and the finals big showdown will encourage them to stay active.
The experience is build over a whole season of 9 month and advertised via packaging, media buying during and before the Champions League seasons and special Heineken Bars where you can play the game live on iPad Stations.