Chabad at the University of Miami

  • Chabad is a philosophy, a movement, and an international organization. It is considered to be the most dynamic force in Jewish life today.

    Objective
    Create an identity for Chabad at the University of Miami that resonates with students while also appealing to the local community of potential donors. 
     
    Strategy
    Chabad reveals the Judaism at the heart of the campus. I developed a vibrant and playful visual language to communicate their unique ability to bring Jewish living to life. 
     
    Deliverables
    Identity
    Collateral (Print)
    Asset Development
  • Student publication
  • Leveraging the logo to create collateral
  • Various patterns