Mr.Phosphorus - Brand Identity



  • 2018  |  Branding  |   Editorial Design


    Mr.Phosphorus - Brand Identity

    Brand identity for a new fish restaurant located in Cairo, Egypt.
    The identity aims to transport both visually and verbally the restaurant special experience in serving seafood.The first part of the process was creating a new logo that resembles all the aspects that represent the place.
    I have created a customized​​​​​​​ symbol that accompanies the brand. The symbol was born from the union of three things(Octopus, Yacht captain hat and ship wheel).

    The brand identity was designed with a minimal approach and elegant color palette. I created a logo that represents a clear font "Orator std", with thick and thin lines.

    Project not implemented.







  • Ancient seafaring people were aware of the octopus, as evidenced by certain artworks and designs. For example, a stone carving found in the archaeological recovery from Bronze Age Minoan Crete at Knossos (1900–1100 BC) has a depiction of a fisherman carrying an octopus.The terrifyingly powerful Gorgon of Greek mythology has been thought to have been inspired by the octopus or squid, the octopus itself representing the severed head of Medusa, the beak as the protruding tongue and fangs, and its tentacles as the snakes.The Kraken are legendary sea monsters of giant proportions said to dwell off the coasts of Norway and Greenland, usually portrayed in art as a giant octopus attacking ships. Linnaeus included it in the first edition of his 1735 Systema Naturae.A Hawaiian creation myth says that the present cosmos is the last of a series which arose in stages from the ruins of the previous universe. In this account, the octopus is the lone survivor of the previous, alien universe.The Akkorokamui is a gigantic octopus-like monster from Ainu folklore.