LONG LIVE THE KING

  • Long Live the King presented by Kith x Nike is an inspirational mini-documentary that examines the life and journey of LeBron James. With LeBron’s otherworldly rise on the basketball court center stage, the details on his family and community background have remained unknown. This film brings that quest for greatness and struggle into focus. Tales from his childhood in Akron’s inner-city are told by pivotal figures from his past who experienced it first-hand. Key figures include LeBron’s childhood friend and business partner Maverick Carter, LeBron’s former St. Vincent- St. Mary H.S. coach Keith Dambrot, Nike executive Lynn Merritt (who signed LeBron at Nike), Kith Founder Ronnie Fieg, and LeBron James himself.


  • Director: Danny Yirgou
    Executive Producer: Ronnie Fieg
    Producers: Max Pollack, River Myers
    Assistant Producer: Austin Scotti
    D.O.P: Ryan Marie Helfant
    Featuring: Jalen Parker, Maverick Carter, Ronnie Fieg, Keith Dambrot, Lynn Merritt, LeBron James
    Art Director: Maxime Quoilin
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    Post Producer: Manny Muñoz
    Editor: Chiao Chen
    Designer: Kimberly Ho, Pat Dierker