Brothers Lee: Logo

  • Brothers Lee is Melody Lee's own consultancy. She specializes in communications, marketing and branding consulting. Her clients are both large and start-up type companies, and nonprofits, so the target audience is quite broad (gender neutral, age-neutral, etc).
    Melody liked the logo to convey that Brothers Lee is trustworthy, professional, and sophisticated — but also friendly, accessible and modern. The name 'brothers lee' hails from the hash tag she uses when posting socially about her two sons.
  • The logo concept is built around the idea of two brothers; connected, modern yet playful.
  • Ab icon was developed to be used for social profiles such as Inistagram, Facebook etc.