East Village Pizza Restaurant Identity

  • East Village Pizza shop is everything you'd expect a by the slice pizza restaurant in Manhattan to be — it's grimey, it's inexpensive, and it's good. This shop in particular is known for their late-night atmosphere and the massive amounts of college students that drunkenly stumble in for a cheap slice at 2:00 AM. I created an identity for the restaurant that is utilitarian, but playful at heart. 

    Created at The School of Visual Arts with Paula Scher and Courtney Gooch.