Visual identity and packaging for watch manufacturer Verk. Watchmaker Verk, meaning 'artwork' and 'clockwork' in Swedish, came to Studio Ahremark at the beginning of their journey as a company. They needed a strong visual identity and elegant packaging that would elevate them above your average watch brand and present customers with a luxurious experience. The resulting applications accommodate a simplistic yet bold visual system based on clean cuts, an all-gray color palette and sharp typography in the form of Proxima Nova Alt.

Published: June 19, 2018