The logo does not always have to be associated with anything. For my own brand, I decided that I do not want any associations. I like many colors, but for my brand, I analyzed other brands and found out that the green color is used by the minority. So I decided that my brand will stand out from the rest of the color. For the identity, I took all the things I needed (business cards, posters, cups, T-shirts, badges and notebooks). In the near future - this is all that I need for my brand.
When I created it, I wanted to emphasize simplicity and style. Do everything without unnecessary elements and colors in order not to blur the novice brand.