In anticipation of 21 Savage's debut album "Issa Album", we launched an interactive website that celebrates one of hip-hop's most popular memes. Issa.Website is a machine-learning digital experience where with the help of 21 Savage, fans can identify virtually any object. Once the user pulls up the camera on their phone or computer and point it at something, 21 will reveal what it issa. Visit Site →
Role: Design, Creative Direction, Concept.
Client: 21 Savage, Spotify
Collaborators: Dan Brill, Spencer Hansen, Payman Kassaie, Davis Najdecki, Alex Bodman, Active Theory.
Honors: FWA Site of the Day, AWWWARDS Site of the Day, 2018 Webby nominee. Used frequently by 21 Savage himself →