This project started as a thought and has evolved into a rebrand. Since it's always intriguing to imagine what a team logo could be, I started playing the "what if" game with the NBA. There is such a nostalgia among basketball logos in sports history, made better by the iconic players to wear the jersey and the legendary teams that are linked to a place and time. I have always respected the mix of symbols in the NBA and the eras that have tied them together. The same logo can mean two completely different things for two different fans, which make them so exciting/criticized.
Knowing there was a fine line between too much and not enough, I wound up creating some variations within certain marks. Each team was approached differently, based on their logo history. The most important piece to me, was keeping the integrity of the franchise. Some keep the mark classic, while reshaping all the details that make it so iconic. Others push boundaries on style and context. My aim in both was for all the logos to feel true to the team itself.
There is no rhyme or reason to the order of these logos, as they are simply ideas that popped up and were explored. Most of these redesigns are my first thoughts when thinking of the team. Knowing that there were 30 problems to solve, I capped my time for each team to 1 day. The NBA/MJ refresh was an added piece I thought would be fun.
This project will be updated regularly, so please check back soon!