Spotify Balloons

  • Proposed advertisement for Spotify.

    Sound can only be heard because it vibrates off of air molecules. Visualizing sound as rising balloons seemed like the best way to communicate its birth and life span.

    Modeled in cinema 4D and then composited in after effects. I learned so much about modeling and compositing through this process, but more than anything I learned about the importance of restraint. It's so tempting to play with cameras, effects, editing, and sound when you're working in a 3D space that you have complete control over. Limiting myself to a simple camera move and limited sound was difficult, and ultimately satisfying when I finally let go of all of the things that COULD happen and focused on what SHOULD happen instead.