Chicago Bulls Rebrand

  • Chicago Bulls
    Rebrand, NBA Team

    This is such a nostalgic symbol in sports history, made better by the great MJ and 90’s hoops. I have always respected this mark not needing a direct basketball reference, as so many NBA logos now rely on.

    Knowing there was a fine line between too much and not enough, I wound up creating two versions. One keeps the mark classic, while reshaping all the details that make it so iconic. The other pushes it by adding shadows and stylizing the face. My aim in both was to play up the intensity by adding chiseled cuts that made the bull feel tougher.

    Thanks for checking it out!