LABELHOOD x LANE CRAWFORD for CHINESE NEW YEAR

  • RED POCKET SHAPE BAG
  • as a cutting-edge platform for young pioneer designers to incubate, labelhood aims to bring together today's pionner fashion design and fresh creative forces, the perfect interpretation of z-generation lifestyle attitude. lane crawford will join hands with labelhood to launch a series of interesting lifestyle products on the traditional spring festival to celebrate the year of the dog.
    cny(chinese new year is not only a traditional  festival in china now, it’s going global. the interesting thing is part of the world still have stereotype things are representing chinese culture, such as chinese take out box. 
    in some sense, chinese take out box is a bridge to connect chinese food& culture (maybe not authentic) to other culture, and connect chinese who live overseas to the motherland instantly.
    therefore i designed “chinese take out box” as medium as shopping packaging to interpret the cny culture from different aspect.
    also, i use traditional cny elements to blend with trending culture for a twist. such as i designed 3 chinese immortals(fortune, wealth, health)wearing gold chains with their name on and doing dab move, the dog graphic on the shot glass is slightly drunk. the traditional lunar calendar graphic of cny with dog graphic and gogogo at back ground, it also says stay with your family and don't drunk and drive.
    i also lead all the product design & production, packing design & production.
    client
    labelhood 
    lane crawford
    sector
    arts & fashion
    civic & public
    chinese new year
    discipline
    brand identity
    product design
    visual merchandising  
    digital design
  • Chinese Take-out Box with a twist.
  • Almanac of new year eve featured doggie graphic and what should do( stay with fam.) what should not do(drunk drive) 
  • Almanac of new year eve featured doggie graphic and what should do( stay with fam.) what should not do(drunk drive) 
  • 'Wish you getting rich & Happy New Year' in Cantonese spell
  • 'Wish you getting rich & Happy New Year' in Cantonese spell
  • Paper tape with Mahjong graphic and Fu, Lu, Shou, doing dabbing
  • Traditional Chinese character, meaning all th way getting richhh!
  • Lucky Bastard with Chinese translation.