The Clinton Lumber Kings are a minor league baseball, Class A affiliate team for the MLB’s Seattle Mariners. Located in small town Clinton, Iowa, the team was in need of a bold new identity to help them stand out. Drawing inspiration from a classic lumberjack, Jack the Lumber King wields a BATtle-axe and sports a crown atop his head. By combining an axe and a baseball bat, the message is clear that when Jack is at the plate, he means business. The eye-catching bright green color, combined with the contrasting dark background, ensures that the Lumber Kings will
no longer be ignored as a top tier team.