R.A.N

  • Ran

    Ran is inspired by the traveling and techo (a journal of daily life) culture. We chose 5 cities, which gave us the unique experiences on the trip, then symbolized them. These 5 symbols worked through the whole project from product design to brand visual identity. A sketch is one of the best ways to record the traveling. We aimed to reveal the mood when you were sketching, and adopted rubber stamps handprint to emphasize the raw style.

    Ran的灵感来源于旅行和手账文化。我们选了目前在旅途中带给我们最独特体验的五个城市。我们把对城市的独特体验符号化。这5个符号贯穿于整个设计,从产品设计到品牌形象系统。旅行中小插画是最好的记录方式之一。我们的视觉设计想要还原画这些小插画时的心情,并通过橡皮章印刷的方式强调不修饰记录的拙感。

    巴塞罗那         BARCELONA
    北京                BEIJING
    尼斯                NICE
    纽约                NEW YORK
    雷克雅未克     REYKJAVIK