• Ran

    Ran is inspired by the traveling and techo (a journal of daily life) culture. We chose 5 cities, which gave us the unique experiences on the trip, then symbolized them. These 5 symbols worked through the whole project from product design to brand visual identity. A sketch is one of the best ways to record the traveling. We aimed to reveal the mood when you were sketching, and adopted rubber stamps handprint to emphasize the raw style.


    巴塞罗那         BARCELONA
    北京                BEIJING
    尼斯                NICE
    纽约                NEW YORK
    雷克雅未克     REYKJAVIK