A wordmark & corresponding symbol for The Collectif, a film production company based in New York City.
The resulting identity is based on the idea of perspective, emphasizing The Collectif's ambition to present viewers with new aspects of reality through storytelling. Telling stories that needed to be told as they are hidden from the masses point of view. How we by viewing reality from different angles can present viewers with exciting new stories.
The symbol is built around the "C" in Collectif and by adding perspective to the shape it resembles a camera lens. Depending on how you view it the lens will either be pointing to the right or the left giving the viewer a sense of how it is shifting its perspective & focus.