The Sprinter is a commercial van manufactured by Daimler with a complicated backstory. The same vehicle is currently available branded as either a Mercedes-Benz or a Freightliner. However during the DaimlerChrysler merger years it was branded as a Dodge vehicle.
This campaign specifically targets those Dodge Sprinter owners who are considering replacements or service for their vans. The primary goals of the campaign are to inform this audience of the improvements made to the current rebranded models and to promote the expertise of dealership service.
To execute this strategy, schematic diagrams and x-ray imagery are employeed to illustrate a more detailed view of the Sprinter's benefits.