Play by Play Typeface

  • Play by Play Typeface
    Custom lettering drawn by George Bates, brought to life for everyday use by Nickelodeon.
  • Play by Play was originally conjured up by veteran illustrator George Bates for a Nickelodeon Studios promotion. The work was so beloved, Nickelodeon wanted George's work translated into a working typeface to be used for other materials.

    Alongside George, I took his hand-rendered letters and only with slight modification coaxed them into a typeface that preserves the nuanced imperfections and the slightly jumpy baseline. With two versions of each letter to be used in short bursts for headlines and one-liners, Nickelodeon was thrilled with the results.