Hibbett spring 2017 catalog featuring Nike, adidas, UA

  • We created a short show reel from the footage we captured during the shoot. To see the social media campaign, click here.
  • 3 days, 6 locations, 20 scenes and 13 video vignettes - yeah, we did that.

    Hibbett Sports Spring 2017 catalog key art photo shoot in Birmingham, Alabama.

    When Red Square Agency contacted us about an upcoming look book, the words they used were bad ass, gritty, dramatic and authentic. We created 2 distinctly different looks, one that is hard light and contrasty, the other that is backlit and soft, with the title from the agency “chase the light”.

    We worked with a great talent pool, cast out of Atlanta and Birmingham. The fitness, athletic and lifestyle models included Alexis Sullivan, Cleave Shaw, Libby Feruch, Tyler Kemp, Howard Bell, Izabela Sierdzinska, Joseph Green, Londyn Wynn, Anna Marie Dobbins, Andre Wiggins, Victoria Petrosky and Marcus Wissing. We featured athletic gear from Nike, adidas, and Under Armour. Sports include boxing, training, crossFit, running, yoga, youth sports and fitness athleisure.


    You can see a sample of the videos in the gallery on our website, created for social media looping.



  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins boxing and crossFit training in a gym in Birmingham Alabama. featuring Under Armour gear.
  • Sports retail company Hibbett Sports asked dramatic sport fitness photographer Andy Batt to create an gritty sports lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Victoria Petrosky boxing in a crossFit training gym in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Cleave Shaw in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Marcus Wissing in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Marcus Wissing in Birmingham Alabama.featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Marcus Wissing in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Victoria Petrosky in Birmingham Alabama. featuring adidas gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Victoria Petrosky in Birmingham Alabama. featuring adidas gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Victoria Petrosky in Birmingham Alabama. featuring adidas gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Andre Wiggins and Marcus Wissing in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Andre Wiggins and Marcus Wissing in Birmingham Alabama.featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Alexis Sullivan and Libby Feruch in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Alexis Sullivan and Libby Feruch in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Alexis Sullivan and Libby Feruch in Birmingham Alabama.featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Anna Marie Dobbins in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Anna Marie Dobbins in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Anna Marie Dobbins in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Anna Marie Dobbins in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Marcus Wissing in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Marcus Wissing in Birmingham Alabama.featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked fitness lifestyle photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Cleave Shaw in Birmingham Alabama. featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create gritty portraits and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create gritty portraits and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Cleave Shaw in Birmingham Alabama. featuring Under Armour gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins boxing and crossFit training in a gym in Birmingham Alabama. featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins boxing and crossFit training in a gym in Birmingham Alabama.featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins boxing and crossFit training in a gym in Birmingham Alabama. featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins boxing and crossFit training in a gym in Birmingham Alabama.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins boxing and crossFit training in a gym in Birmingham Alabama.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create gritty sports portraits for an advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins at a CrossFit training gym in Birmingham Alabama.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model John Sanders CrossFit training in a gym in Birmingham Alabama.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins crossFit training with a medicine ball in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins crossFit training with a medicine ball in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an extreme sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins crossFit training with a medicine ball in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail company Hibbett Sports asked dramatic sport fitness photographer Andy Batt to create an gritty sports lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Victoria Petrosky boxing in a crossFit training gym in Birmingham Alabama. Featuring Nike gear.
  • Sports retail company Hibbett Sports asked dramatic sport fitness photographer Andy Batt to create an gritty sports lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Victoria Petrosky boxing in a crossFit training gym in Birmingham Alabama. Featuring Nike gear.
  • Sports retail company Hibbett Sports asked dramatic sport fitness photographer Andy Batt to create an gritty sports lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Victoria Petrosky boxing in a crossFit training gym in Birmingham Alabama. Featuring Nike gear.
  • Sports retail company Hibbett Sports asked dramatic sport fitness photographer Andy Batt to create an gritty sports lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Victoria Petrosky boxing in a crossFit training gym in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins crossFit training in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins crossFit training in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked dramatic sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Andre Wiggins crossFit training in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins CrossFit training with a medicine ball in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins CrossFit training with a medicine ball in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Howard Bell at a park in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins CrossFit training and stretching in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins CrossFit training and stretching in a gym in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Howard Bell and Izabela Sierdzinska at a park in Birmingham Alabama. Featuring Nike and Under Armour  gear. The campaign created by Red Square Agency was titled "chase the light".
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Howard Bell and Izabela Sierdzinska at a park in Birmingham Alabama. Featuring Nike and Under Armour  gear. The campaign created by Red Square Agency was titled "chase the light".
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Joseph Green and Londyn Wynn at a park in Birmingham Alabama. Featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light".
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Joseph Green and Londyn Wynn at a park in Birmingham Alabama. Featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light".
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins practicing yoga and stretching on a rooftop in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins practicing yoga and stretching on a rooftop in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins practicing yoga and stretching on a rooftop in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an gritty sports and authentic lifestyle advertising campaign for their spring catalog. Andy worked with athletic model Anna Marie Dobbins practicing yoga and stretching on a rooftop in Birmingham Alabama. Featuring Under Armour gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Joseph Green and Londyn Wynn at a park in Birmingham Alabama. Featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Joseph Green and Londyn Wynn at a park in Birmingham Alabama. Featuring Nike gear. The campaign created by Red Square Agency was titled "chase the light"
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Howard Bell and Izabela Sierdzinska at a park in Birmingham Alabama. Featuring Under Armour  gear. The campaign created by Red Square Agency was titled "chase the light".
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness models Howard Bell and Izabela Sierdzinska at a park in Birmingham Alabama. Featuring Under Armour  gear. The campaign created by Red Square Agency was titled "chase the light".
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Howard Bell at a park in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Howard Bell at a park in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Tyler Kemp in an alley in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Tyler Kemp in an alley in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with fitness model Tyler Kemp in an alley in Birmingham Alabama. Featuring Nike gear.
  • This athlete was photographed during a long stretch before the workout began. Dramatic sport photographer Andy Batt created this gritty scene in a back alley in Birmingham, Alabama for Hibbett Sports. Andy Batt specializes in fitness photography, capturing crisp action and quiet moments behind the scenes. Andy worked with fitness model Tyler Kemp in an alley in Birmingham Alabama. Featuring Nike gear.
  • This athlete was photographed during a long stretch before the workout began. Dramatic sport photographer Andy Batt created this gritty scene in a back alley in Birmingham, Alabama for Hibbett Sports. Andy Batt specializes in fitness photography, capturing crisp action and quiet moments behind the scenes.Andy worked with fitness model Tyler Kemp in an alley in Birmingham Alabama. Featuring Nike gear.
  • Sports retail giant Hibbett asked exciting sport fitness photographer Andy Batt to create an authentic lifestyle advertising campaign for their spring catalog. Andy worked with lifestyle models Alexis Sullivan, Cleave Shaw, Libby Feruch and Tyler Kemp on a rooftop in Birmingham Alabama. Featuring Nike and adidas gear. The campaign created by Red Square Agency was titled "chase the light"