A few weeks ago, I dusted off the camera crane for an editorial shoot. It reminded me how much I enjoy working with the crane, so I decided to shoot some athletes with it and test some lighting techniques. I collaborated with basketball, soccer, running, training and tennis athletes.
These days, production is pushed SO HARD. Whether it's about budgets, or deadlines, or likely both, the photographer MUST produce in record time. Which is why testing has become even more important. This is what happens when I'm given the time to develop an idea, time to work with the talent, try different positions, camera angles, lighting techniques. OPTIONS. Testing and portfolio shoots are becoming more important than ever. Not just to add to the book, or to have assets to feed to the hungry social machine. No. Testing is important for the development of ideas, for the refinement of skills, for my sanity.
Many thanks to the talented sports and fitness models that came to work with me. Saif Alrikabi, David Kojo Aidoo, Jenny Meeker and Xavier Taylor. We featured wardrobe from adidas, Nike and Under Armour.