MUSEUM OF THE MOVING IMAGE VISUAL IDENTITY

  • This is a visual identity design project for Museum of The Moving Image based on the study of moiré effects. 
    Moiré pattern In mathematics, physics, and art, a moiré pattern (/mwɑːrˈeɪ/; French: [mwaʁe]) or moiré fringes are large scale interference patterns that can be produced when an opaque ruled pattern with transparent gaps is overlaid on another similar pattern. For the moiré interference pattern to appear, the two patterns must not be completely identical in that they must be displaced, rotated, etc., or have different but similar pitch.
  • I made a short animated logo first. (refresh for the gif)
  • Then, separate each frame into image.
  • Using black-and-white as masking tool, cut each image and add them layer by layer. (white part transparent.)
  • When the black-and-white transparent paper pass through the logo, the logo starts moving.