Branded Infodesign as Marketing Collateral

  • Using information design to explain auto repair software for Snap-On Tools. 

    What was learned in this project: When a client does not have guidance for illustration/infographics in their graphic standards manual, a style can be created to reflect the spirit of the brand as well as the functionality the story demands. The designer in collaboration with the client/agency works to find the right balance of artistry and tone. (ie: How playful the style is, or how technical or academic.)