SC6 is ESPN SportsCenter's millennial-friendly franchise. The topics discussed on the show go beyond sports. The co-anchors discuss movies, music and pop culture topics. The visual positioning of this franchise had to be lighthearted, but credible. I was on the team responsible for branding, marketing, and promoting ESPN's SC6. My duties entailed helping with visual positioning, campaign development, and design of the campaign deliverables. The scope of design work consisted of: on-air graphics, print/digital ads, and social media promotional content and templates.