OUR VINYL WEIGHS A TON
INSTRUCTOR: PHILIP DIBELLO
This project started out as a redesign of only the opening credits of a movie of our choice. In this case, “Our Vinyl Weighs A Ton”, a documentary about the beginnings of the critically acclaimed record label “Stones Throw” which had its upbringings in the 90’s and influenced many underground artists from that era, that to this day still have a cultural impact in the music world.
The design concept was to create imagery inspired in the 90’s, but with a fresh, contemporary feel using bold colors and patterns made both by hand and in computer, inspired by textiles and fashion from the decade. It was later expanded to a full merchandise line including posters, shirts, and DVD/7” bundle including the movie and its soundtrack with the redesigned wordmark.