YIP is a new project for youth, The idea behind the concept is to create fresh and friendly brand as it written continually to show the relation between youth We chose the orange color because its energetic color that refer to them.
DRAFTS OF VARIOUS LOGOS
Creating custom made typography and trying different lockups.
We used the hand writing font to reflect the way the brand is friendly and young.
It’s a powerful colors and make a young and inspiration presence for the brand.
The Identity of the whole project is friendly and close to the youth, That's way we used the map drawn as a sketch from Asia to Europe where the project is located to be more friendly and fits the youth.
Sketch for VISUAL ELEMENTS
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