The Jaipur Summer Olympics are inspired by the bright colors of the textiles that Jaipur is famous for. We wanted to take a modern route with the 2020 Olympics so our colors are bold and vibrant. Based on the traditional Indian colors, we brought up the contrast and saturation of the colors to give it more of a urban feel. We used bright pink as the main color because the buildings in Jaipur were painted pink since 1876 up until now. The color pink represents hospitality and to also welcome new-comers. Our primary font is modern which gives the whole Jaipur 2020 Olympic’s an urban feel. The secondary font we chose (Armata Regular) has simple curves and straight lines of the Hindi alphabet. The fonts has a mixture of familiar and un familiar shapes which is similar to our logo.