Krispy Kreme: Halloween 2016
Another from the way back machine:) This was a fun one! At the end of 2016 I got the chance to work with Krispy Kreme on a campaign for their Halloween themed donuts. They wanted a box design (which unfortunately ended up getting scrapped) as well as 3 gifs riffing on horror movie cliches. I was so into the concept that I ended up pitching 3 extra gifs, one of which ended up getting chosen to replace the original brief. A big thanks to Krispy Kreme and the team at Baldwin & for the great assignment! Enjoy, and please, try not to get too spooked.
First out the gate, the campaign poster, representing potential donut lovers from the 6 major lifestyle categories: Opera Singer, Bike Messenger, 90's Raver, Nerd, Goth, and Business Man.
Haunted Donuts in their native habitat.
I paid 10 bucks for this fake donut box PSD file on gumroad. Money well spent I think we can both agree:)
Krispy Kreme Presents: "The Following"
And finally for the feature presentation. These Gifs were truly some of the most fun I've had on assignment. I always wish I had more time to work on these when I'm done (although I'm also very happy to go back to sitting on my couch,) but if I could get a full time job ripping off horror movie tropes to sling fried dough, I'd be in heaven.
Krispy Kreme Presents: "Sleep Tight"
Glad those vector hand shapes from the box art didn't go to waste:) Imagining finding a actual pulsing donut sleeping in its box is a lot more disturbing than any of the scenarios in this series.
Krispy Kreme Presents: "Zombie Donut: Origins"
No trilogy is complete without an origin story. I was worried I'd get some push back on the idea that all of the clients product already has had a bite taken out of it, but luckily nobody seemed to mind.
Alright boys and ghouls! Back to the vector lab. Until next time.