As it is maintained as a constant in Zino Probst Architects projects, I chose a modernist architecture aesthetic as the core of their identity design.
The name of the studio and its two partners conform the next pillars of the identity: we now have a strong ground from where to build every identity element. The essence of the brand is kept throughout this redesign.
We aimed at a professional, boutique, rational, with strong design value, versatility in the realization of projects and holistic services as the main targets to aim at for this new positioning of the brand.
The four main characteristics I wished to transmit through this rebranding were evolution from the previous identity; strong character and personality; pertinent content and relevance throughout time.