PROJECT: Redesign the DVD package of the film, Harold and Maude including the DVD, DVD booklet and case.
VISION: My inspiration came from the typography from the 70s. I wanted to contrast this dark comedy film with bright and groovy lettering to lighten up the mood. However, I needed to create balance and convey the dark, tortured soul of Harold so I created a slip with a cut-out of a coffin. This allowed the daisies and sunflowers of the DVD cover to be exposed on the inside. The sunflowers symbolize what Maude wanted to become in the afterlife and the daisies represent how Harold felt about being like everyone else. On the backside of the DVD, there is another cut out, but the colors are inverted to signify that there is also a dark side to the film.