Brand owned by: The Hershey Company
Clodhoppers is a super fun and quirky brand that needed a bit of a refresh. The product consists of graham wafer clusters covered in fudge. While I worked at NiCE ltd. the team and I developed these designs for their Chocolate and Vanilla lines to help the brand represent the product's personality.
The back of the pack continues our concept by personifying the ingredients into their own little characters.
The brand is already on the market and is also being sold in this large version at wholesale clubs. This is the design we developed for the boxes shown with the packs inside.
The boxes stack up and match to create an image that follows the brand's aesthetics.