Hear Her Roar Approached Plus Branding in order to create a professional brand at the very start of their business, and to not waste any time getting up and running as a business.
Through the brand strategy and competition analysis, it became clear what set Hear Her Roar apart from the competition. With a women only business model, that focusses strongly on a work life balance for their customers, it was easy to see why people would choose Hear Her Roar, but visually showing it would be a slightly bigger challenge. The juxtaposition of the bold and strong script with the understated hand drawn serif typeface begin to show the duality of the brand from the very beginning. From the typefaces, to the color scheme, to the lion logo, we made sure that each aspect of the visual brand reflected the thought and planning that went into the brand itself.
Brand Audit | Brand Strategy | Logo Design | Stationary | Assorted Collateral